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Male creative brainstorm improves with picture of girl

Posted June 30th, 2011 by maarten.vannest...
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Evolutionary psychology sais that men perform better in the presence of a woman. Men can't seem to help but try to impress women. The test that was used to demonstrate that effect is by giving men a creative challenge with and without a close-up picture of a pretty woman in the room. With the picture present, men consistently perform better in finding solutions to creative challenges than a similar group of men without such a picture. No such effect was seen with women performing similar tasks with a similar male picture. So if you have a pure male group that needs to perform creative tasks, make sure you have the right photo's available as decoration... Does that explain the omnipresent pirelli calendar in garages?
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