In today’s economic climate, planning and evaluating meetings and events for bottom line value is more important than ever.

ROI Week in Dublin 30 August – 3 September 2010 offers six different courses to achieve and prove Return on Investment, including the use of SenseiROI, an online tool which takes most of the hard work out of setting objectives, collecting data and evaluating results from meetings and events.

• Do you need to justify event budgets?
• Are you looking for ways to improve the quality and value of events?
• Is management asking for Return on Investment?
• Do you need to compare events with other marketing activities

Six different courses

Select a single course or any possible combination shown below

ROI Methodology Certification Course (5 days)

Monday 30 August (09:00) – Friday 3 September (15:30)

This course is for meeting management professionals who aim to take a leading role in designing meeting and event planning and evaluation procedures in their organization or to offer such services to clients. By completing a post-course ROI case study, participants are eligible for certification in the ROI Methodology, a designation already achieved by more than 3000 practitioners worldwide.

ROI Methodology Basics and SenseiROI Online Case Study Workshop (2 days)

Monday 30 August (09:00) – Tuesday 31 August (1630)

This course is a practical introduction to the ROI Methodology for planning and evaluating meetings and events. It covers the five levels of planning and evaluation and participants are encouraged to bring their own case study for practical exercises. The second day is a hands-on workshop using the SenseiROI online evaluation program (see the 1-day SenseiROI workshop description below).

Building Better Budgets with ROI Forecasting (1 day)

Monday 30 August (09:00 - 16:30)

In the current economic climate, there is pressure to show the value of meetings and events in order to secure budgets, this means projecting the value before the event has happened.

SenseiROI Online Case Study Workshop (1 day)

Tuesday 31 August (09:00 – 16:30)

This is a hands-on workshop using the SenseiROI online program for planning and evaluating meetings and events. Participants must have completed at least a 1-day ROI Methodology course (this course is the same as the second day of the ROI Methodology Basics course above).

Survey Design (1 day)

Wednesday 1 September (09:00 – 16:30)

Questionnaires are the most common and cost effective data collection method, in particular when administered online. This workshop focuses on overall survey design, alternative types of questions for different purposes, data analysis, and how to achieve a high response rate from participants.

Meeting Architecture - Designing Meetings for Results (2 days)

Thursday 2 September (09:00) – Friday 3 September (15:30)

Meeting Architecture is the task of designing the meeting experience, its format, content and context in order to deliver greater value to stakeholders. The emergence of this new meeting management discipline is based on the book by Maarten Vanneste and the recently published Meeting Architecture Manifesto, written by 40 industry opinion leaders in Europe and US.