Some brilliant minds start to doubt the social networking, Web2.0 and consequently doubt the true value of so much collaboration in organisations. Brace yourself for some far seeing visions...

This book approaches the communication value of live experiences through events and meetings. It provides a refreshing and unique perspective on the correlation of advertising and public relations and the relationship among these three disciplines to increase the efficacy of a business message.

Prezi is presentation software that starts with one big canvas. It works not linear, like a series of slides, but follows a logic of the big picture and zooming in towards details. A very different but natural approach that breaks with rather boring series of slides and keeps your participants attention by regularly zooming out to the big picture...

It is a common error, and one that I made early in my career. Because bringing participants together is so costly to the company, and because it happens so infrequently, there is a natural tendency to cram as much information as possible into the available time.

This free catalogue contains lots of information about tools, services and professionals that can increase the impact of a meeting, conference, event or a stand. Version 1.0  (24 pages) was published in conjunction with the FRESH13 conference.  And version 2.0 (48 pages) with Imex13.

If attendees were robots, a good programme would be all that was needed for a successful event. This is obviously not the case. For a great event we want engaged participants, and to create engagement we need to gear ourselves towards human interaction. With the right technology and approach we can create attractive event environments where relationships, serendipitous discoveries and success stories are not a by-product, they are the goal.

Learning Outcomes:
1) Bringing together business, relationships and pleasure
2) Making 3,000 people feel like 300

We started Superevent because we noticed that meeting people and networking is increasingly   becoming the main reason to attend professional events, while the content is the shared interest that connects us. This got us thinking, because the networking tools that organizers provide are non-existent or basic at best. When was the last time you got access to the attendee list? Or did you not… With Superevent we aim to provide the best tools to facilitate (professional) meetings and events, for all stakeholders.