It is a common error, and one that I made early in my career. Because bringing participants together is so costly to the company, and because it happens so infrequently, there is a natural tendency to cram as much information as possible into the available time.

Written by a planner, for other planners, this book touches many M&E management issues from a practical day-to-day point of view. Whether you are an experienced meeting planner or you are making your first steps into this challenging world, this book is your survival guide to make meetings and events more effective. You will be introduced in new and attracting meeting and networking formats and you discover the tools to create your own innovative formats.

ScienceDaily (June 1, 2010) — Can you help you? Recent research by University of Illinois Professor Dolores Albarracin and Visiting Assistant Professor Ibrahim Senay, along with Kenji Noguchi, Assistant Professor at Southern Mississippi University, has shown that those who ask themselves whether they will perform a task generally do better than those who tell themselves that they will.