Damian Hutt, Association Congress EIBTM 2012 from Meeting Support Institute on Vimeo.

Association Congress is taking place:

Amiando has published an interesting report about the actual usage of social media in the events industry. One of the main findings of the research, based on a survey conducted among almost 1,000 event organizers, is that Facebook is the most used social media channel by event marketers.

The paper also provides useful social media marketing tips for event organizers.

9 steps to use Twitter for Marketing and engaging

1. Create a Twitter Engagement Marketing Plan

How do you want to use Twitter for your event? Twitter is more than just a broadcast marketing tool. If you are using it to broadcast your own stuff more than 25% of the time, you’re setting yourself up for failure. Your conference stakeholders expect you to use it in a variety of ways. Consider the five Cs of engagement when using Twitter:

Download this free sample of The Tweeting Meeting and decide if you want to get your copy of this book in paper or PDF. The Tweeting Meeting is about Social Media and Networks for Meetings and events. 14 Authors worked together to create a comprehensive work with a pure focus on meeting and events.

Download the below attachment.

Meetings as a strategic tool in Oracles Marketing. from Maarten Vanneste on Vimeo.

6 Steps To Prepare To Use Twitter For Your Event

1. Provide wireless Internet connections
Before you consider using Twitter or other social media at your event, ensure that your attendees have free wifi access when onsite. Did you include wireless internet access as part of your venue negotiations? If not, how’s the cell phone reception in the venue? Tell your venue that they have a vested interest in being part of the online conversations.

2. Create a hash tag for your event.