This book is designed to demonstrate the need for a strategic approach to event management. Everyone involved and interested in the strategic role that events can play will gain insight from the areas discussed.

With practical examples and thought provoking questions in every chapter, we see how the event organiser and senior management can together shape the events business for the benefits of stakeholders or members.

This book approaches the communication value of live experiences through events and meetings. It provides a refreshing and unique perspective on the correlation of advertising and public relations and the relationship among these three disciplines to increase the efficacy of a business message.

Download this free sample of The Tweeting Meeting and decide if you want to get your copy of this book in paper or PDF. The Tweeting Meeting is about Social Media and Networks for Meetings and events. 14 Authors worked together to create a comprehensive work with a pure focus on meeting and events.

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The central premise is that enduring competitive advantage must be built on organizational learning agility — meaning an organization’s ability to respond to adaptive challenge through the acquisition and application of knowledge and skills. The authors, Clark and Gottfredson,  sketch three distinct stages of learning agility: 1.0, 2.0, and 3.0, and illustrate a clear path forward for the meaningful use of learning technologies in organizations.