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IMEX13 Frankfurt FRESH Dinner



FRESH dinner is the place where you meet others with an interest in the content side of meetings. You will have the opportunity to meet meeting planners, meeting designers, facilitators, ROI specialists, technology suppliers, actors etc. Our last dinner at IMEX Frankfurt was a great success and was sold out with more than 120 people.

EXPERT on Micro Expressions: Yann Van den Branden

Yann is a speaker on micro expressions and how you can use them to learn more about your 'opponent' in a commercial situation. Yann mostly teaches interactive sessions, trainings, workshops with real exercises for the participants or as a keynote speaker for a larger group. Yann has reference in large corporations in the pharmaceutical, banking, insurance and automotive world, from the USA over Japan to Russia. As an Actor he is also a member of the international business communication theatre group called YESSI JADA.

Successful Events for Not for Profit Organisations

This book is designed to demonstrate the need for a strategic approach to event management. Everyone involved and interested in the strategic role that events can play will gain insight from the areas discussed.

With practical examples and thought provoking questions in every chapter, we see how the event organiser and senior management can together shape the events business for the benefits of stakeholders or members.

What Color is Your Event?

This book approaches the communication value of live experiences through events and meetings. It provides a refreshing and unique perspective on the correlation of advertising and public relations and the relationship among these three disciplines to increase the efficacy of a business message.

Give Participants Time to Talk

It is a common error, and one that I made early in my career. Because bringing participants together is so costly to the company, and because it happens so infrequently, there is a natural tendency to cram as much information as possible into the available time.

Free Toolbox catalogue for meeting design V2.0

This free catalogue contains lots of information about tools, services and professionals that can increase the impact of a meeting, conference, event or a stand. Version 1.0  (24 pages) was published in conjunction with the FRESH13 conference.  And version 2.0 (48 pages) with Imex13.

Content is not Education by MidCourse Corrections

Let’s get one thing straight: Content is not education!
If content was education, then all of us would be very knowledgeable because we have information at our fingertips through the internet.

But content is not education. Just as information and data is not education.

Offering Content Is Not Enough

People attend conferences for two primary reasons:

1. Education

2. Networking

The evolution of Meeting Formats, the rebirth of the Campfire Meeting

Long ago we had meetings around a campfire. A small group of people in a circle, listening to stories, debating, conversing, learning from each other.
Much later, in more recent ages, only the rich and powerful could talk to larger groups, armies and other audiences.
And even more recently, thanks to sound equipment, we all can afford to address a public, larger than the campfire crowd.

App Aptitute: Choosing the Best App for your Conference or Event by Brad Neuman

Websites designed for mobile devices are popular ways to share information with attendees. However, understanding the differences between, native, web-based and hybrid mobile apps are essential in choosing the right technology for your event or conference.

A web app is an application accessed through a devices browser and is limited by the functionality of the mobile browser. In contrast, a native app is downloaded onto the device, loading all pages/documents when the app is installed thus eliminating the need for a network to view content.

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